刘强东称，前段时刻回老家，发现村里假如用严厉含义来区别，还有 30% 的产品简直可以说是假货，“比如说娃哈哈矿泉水，包装和娃哈哈如出一辙，可是叫做妈哈哈，这样的产品还许多地存在农村中”。
“许多村镇的商铺、便利店充满假货，产品价格比北京还贵，让农村人支付了更高的本钱还买了假货”，刘强东说，往后假如由京东供应链直接供货，可以确保质量，并且价格很低，由于只需要给京东支付很低的物流本钱就可以得到这瓶洗发水，“曩昔的途径是三层、四层，你要支付 30%-40% 的物流本钱还不必定得到一瓶真的洗发水”。
刘强东称，京东是完好含义上的实体企业，只是利用了互联网东西罢了。京东的物流本钱很低，不需要剥削供货商，不需要对职业进行压榨，也不需要诈骗消费者，就可以完成自己的赢利，由于京东把整个职业的本钱大幅度下降，改变了曩昔和供货商的博弈联系。（韩大鹏）
以下为刘强东讲演全文：
各位朋友，咱们上午好！我国电子商务大会开了许多年了，和咱们提出一个主张，主张下一年开端是不是改成“无界零售大会”。
曩昔几年咱们一说到电子商务都有十分清晰的规模，有一个界定，跟着新技能特别是咱们国家在物流基础设施建造方面 10 年来的敏捷前进，咱们用 10 年时刻走过物流职业西方国家 30 年-40 年走过的路。物流技能日渐老练，电商作为零售的一个组成部分，鸿沟变得越来越含糊，我以为未来一切零售职业的鸿沟都将会消失。京东现在提出的无界零售，中心之一是期望把多年来在技能、物流、金融等各方面堆集的才能敞开出去，成为社会基础设施效劳的提供商，而不是只是只是效劳于京东集团。
通过多年尽力我国社会化物流本钱占 GDP 比重由 18% 降至不到 15%，这是十分好的现象。整个 GDP 比值中有多少耗费在物流上？之前是 18%，欧美国家6%-7%，全世界做的最好的是日本，占 GDP5%。跟着无人仓、无人机、配送机器人大规模运用，咱们以为京东将来有时机可以把整个职业的物流本钱降到更低。正是由于有供应链才能、物流才能，京东才有资历说咱们要成为社会的物流基础设施提供商。
咱们在北京街头巷尾看到理发店，你说理发是效劳职业，可是也有零售成分。理发店每天要耗费洗发水等耗材。曩昔每一个夫妻老婆店的洗发水，比如说想进一瓶飘柔，找宝洁很难供货，这种洗发水要么是超市买要么是批发商送到夫妻老婆店。可是今日咱们去县城里看，许多常见的洗发水仍是有假货，其实并不是夫妻老婆店店东黑心，由于他们不知道从哪里进到正规的货，他们自己没有才能辨别真假。
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